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At its simplest, marketing is the process of getting the right product or service to the right people, at the right price, in the right place, and with the right promotion. It’s the bridge between a business and its customers.
It is not just advertising or selling. Those are single components. Marketing is a much broader, strategic function that encompasses everything a company does to:
Acquire customers.
Engage with them.
Retain them.
Grow their value to the business.
The ultimate goal is to create value for customers in a way that builds strong relationships and, in turn, captures value (e.g., sales, loyalty, brand advocacy) for the business.
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