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Community Management is the practice of building, nurturing, and managing a community around a brand, product, cause, or shared interest. It is a strategic business function focused on fostering authentic relationships and creating a space where members can connect with each other and the organization.
It is not just social media management or customer service, though it heavily incorporates both. While social media is often a channel for engagement, community management is the strategy and philosophy behind building a lasting, engaged ecosystem.
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