A franchise is not a guaranteed path to entrepreneurship but a leveraged investment with fixed obligations. Success depends on disciplined due diligence, realistic unit economics, and understanding long-term constraints. Many first-time buyers assume a recognizable brand equals predictable income. That assumption causes expensive mistakes. Franchisees commonly struggle not because the concept is…

AI transforms social media customer service not by replacing agents, but by acting as an intelligent triage and reputation-management layer that handles scale while humans handle trust. The real advantage is safer public engagement, not just faster replies. Online brands today face an impossible equation: customers expect instant, personalized replies on social platforms that operate 24/7, yet…